How to present statistics in a compelling way

I’ve attended enough career workshops and business panels to know that in order to sell an idea, you have to craft a compelling story—not just about your project, but about yourself. Why do what you’re doing? And why you and not someone else? Yet I’ve also been reminded by people in the nonprofit world that in order to secure funding I’ll have to be able to present data not only to illustrate the problem that I’m trying to address, but which also demonstrates the impact of my program.

Matthew Scharpnick offers some great ideas on how some nonprofit organizations have been able to present statistical data in a compelling manner. He suggests that infographics can visually present a lot of information in ways that are economic and complementary to the emotionally-compelling aspects of the pitch (stories, pictures, videos, etc.).

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s